Is Social Media Print’s New Best Friend?
Posted on Tuesday May 01, 2018

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. Print drives traffic to social media. How do you drive traffic to your social […]

Paper 101: What Different Terms Actually Mean
Posted on Thursday March 29, 2018

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process. Basis weight is […]

5 Considerations for Creating Standout Mail Pieces
Posted on Wednesday February 28, 2018

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces. Trim size. If you want the lowest […]

Print in 5 Dimensions
Posted on Thursday January 04, 2018

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can use to engage and delight your audiences. […]

Get More for Your Money
Posted on Tuesday December 12, 2017

Consumers love to hear how they can get the most out of their money. It’s a great marketing tactic, and it’s no different when it comes to your marketing budget. Here are a few ways get the most bang for your buck. Use our “house” paper. Paper prices fluctuate often, so if you haven’t standardized […]